Wednesday, 30 May 2012

G-STAR RAW A/W"12 LOOKBOOK

Report for The Style Column




G-Star Raw have just released their latest Lookbook for Autumn-Winter 2012. Since 1989, G-Star has been a denim pioneer, originating the concept of luxury denim for the streets and popularising raw, untreated denim as a wearable and highly desirable material and further intruding 3-dimensional architecture into denim construction. For their new Autumn-Winter collection the brand has stayed true to its roots.








The overall look for G-Star’s womenswear this season gives off a futuristic biker girl image, with double denim, jackets and boots being key to the styling of their collection. There’s also a hint of traditional work-wear in the agreements they have chosen to feature such as dungarees, sleeveless overalls and turned up hems on jeans.







The top of their lines, RAW Essentials focuses on hand finished tailoring and incorporates one of their key fabrics called Cyber Denim which comes in a range of innovative washes. This seasons key denim style is the the Radar, which has a low slung appearance, yet are not actually worn low, thanks to the lowered position of pockets. G-Star’s new and unique molecular treatment means that their denim barely fades when washed maiming it’s original colour and ensuring that dark denim stays dark.





RAW Correct combines formal tailoring with street wear details to cease dynamic, elegant and modern wardrobe options – a standout piece from this line being the orange-red hooded duffle coat Meanwhile their Laundry Army line offers clothing that is comfortable and functional with military inspired detailing, providing a look that is cool and confident. This particular line features camel coloured bottoms, a classic cavalry inspired coat and an edgy grey cape.

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