Wednesday, 30 May 2012


Report for The Style Column

Tramp In Disguise is an emerging womenswear label established by Sini Moilanen in 2010. The label is fast becoming best known for it’s colourful prints and contemporary knitwear, and the collections have proved to be fun, youthful, modern, and edgy.

Finnish designer Sini Moilanen who has been based in the UK for the past ten years studied Fashion Textiles Design at the university of Brighton before progressing to complete a Masters degree specialising in knitwear design at the Royal College of Art.

Alongside her MA qualifications, Sini is a self taught print designer and print is very dominant in all her collections. The up and coming label debuted at London Fashion Week in 2010 showing their SS11 collection at Vauxhall Fashion Scout.

For her most recent Autumn Winter collection the young designer looked to Mexico and the Day of the Dead, a flamboyant festival held in honor of the departed that originates from the Aztecs. A degree of theatricality has always surrounded this sacred holiday which brings families and friends together. Sini’s silhouettes for this season are cut tall and sleek, emphasised by goddess-like draping and thigh high slits in skirts and dresses. Colour is a prominent feature in her clothes with a palette of fuchsia pink, sky and sea blue, deep purl accompanied by grey and black outlines.  Garments are intricately decorated in lace-like and Aztec prints that give a strong nod to the elaborate designs of Mexican costumes. Fabric choices were light and sleek with an ethereal sheen suggesting connotations of the supernatural. Bright chunky knits added texture and warmth to the collection making outfits suitable for day and night.

The collection is very innovative and aesthetically alluring with it’s beautiful print designs, yet incredibly wearable, suitable for a variety of occasions. We see this designer  going incredibly far, so keep your eyes peeled for more from Tramp in Disguise.

 Read more of my articles on The Style Column


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